The bank’s founders, Henry Wells and William Fargo, are honored in the name of Wells Fargo Bank Holding. They started a postal and financial business in 1852. The company later merged with Norwest in 1998. This merger laid the groundwork for the corporation. This bank is the “parent” of many contemporary services. It was the first to create a standard customer service model and put ATMs in supermarkets and retail establishments. In the US, Wells Fargo also invented Internet banking, which enables cardholders to check their accounts remotely.
Certainly! Let’s look at the fascinating history of the Wells Fargo Logo🌟
1960-1962
The Wells Fargo logo, which was white and oval with two black outline strokes, debuted in the early 1960s. A detailed black-and-white picture of a stagecoach was centered. It was surrounded by a ring of thin, long serifs of the words “WELLS FARGO BANK” at the top and “AMERICAN TRUST COMPANY” at the bottom.
1962
In 1962, the stagecoach was made tiny and black. All surrounding inscriptions vanished. The oval was replaced by a white rhombus with an odd frame. The frame consisted of two solid black stripes and two pieces resembling parallel lines.
Before-1996
The holding firm’s first insignia was a Concord Coach stagecoach, made especially for tough roads. This means of transportation was distinctive due to its damask and genuine leather upholstery, curved frame, and finely balanced wheels.
1996-2019
The well-known American business joined with Wachovia, another significant US financial network, in 2008. As a result, the logo changed, becoming square in the updated version. There was a word mark inside the red rectangle. The letters were uppercase and yellow.
2019-Present
Wells Fargo has had multiple scandals, been charged with fraud many times, and paid fines for various infractions. The management started a campaign with the tagline “This is Wells Fargo” to restore the company’s damaged reputation. The try at restoration involved modernizing the badge and logo.