The soft drink brand Coca-Cola first appeared in 1886. John Stith Pemberton, a chemist and optician, is thought to have created the original recipe. But Asa Griggs Candler, a businessman, was the one who actually started The Coca-Cola Company when he bought the trademark rights in 1888. He started the drink’s large production, which helped it become well-known worldwide.
The words “Coca-Cola” are featured in each of the company’s logos. Frank Robinson, an accountant, came up with this term based on the primary components of the original product, which were kola nuts and coca leaves. John Pemberton put him in charge of branding issues. Robinson, who had mastered the art of beautiful writing, composed the words Coca-Cola in tidy, elaborate letters. The font and proportions of the trademark he proposed have not changed throughout time, and it is still in use.
Certainly! Let’s look at the fascinating history of the Coca-Cola 🌟
1886-1887
In its first year of production, the brand lacked a distinct style. Its logo was a simple black-and-white text with serifs that said “Coca-Cola.”
1887-1941
A calligraphic rendition of the logo first surfaced in 1887. Frank Robinson worked on it, preserving his handwriting on the renowned soft drink’s labels.
1890-1891
Designers made the decision to try new things at the start of the new year. They employed a highly styled, multi-curled font. The initial character, “C,” was contorted into a spiral. This font only lasted a year due to its lack of popularity despite its uniqueness.
1891-1941
A modified 1887 logo first surfaced in 1891. The handwritten type was thin and legible, and the writing was crimson. There was a rectangle frame around the words.
1941-present
The new design includes historical alterations. The iconic logo, which is still in use today, first appeared in 1941. The red frame was eliminated, and the lettering was changed to italics. This variant appears more condensed than the others because the word “Coca” shortens the separation between the letters “C” and “oca.”
1987-2009
The maker of soft drinks changed their trademark in 1987. The font’s designers made a few modest adjustments, maintaining the original proportions while decreasing the letters’ slant and widening their lines. Labels for the updated version were used up to 2003. It was also utilized in The Coke Side of Life ad, which ran from 2006 to 2009.
2003-Present
The logo from sixty years ago was reintroduced in 2003. The iconic Coca-Cola sign, still in use today, represents the brand’s primary distinguishing feature.