The 1956–1977 American payment and financial system VISA was founded in 1976 and has a well-known logo everyone recognizes today. The brand’s identity represents its global relevance, goal, and intimate ties to its founding history. Over the past forty years, there has been very little change in the corporate visual style. The “Visa” inscription first appeared on a logo in the middle of the 1970s, and it underwent a few little redesigns. Before this, there was a name that was similar but included the word “BankAmericard.”
Certainly! Let’s look at the fascinating history of the Visa Logo 🌟
1958-1976
The initial logo had rounded sides and was shaped like a rectangular plastic card. Its bottom was orange, its midsection was white, and its top was dark blue. The word “BankAmericard” was written in a bold sans-serif typeface in the centre. While every letter was capitalized, only two were taller than the others: “B” and “A.”
1976-1992
The proprietors rebranded the financial system to make the brand international. Thus, Visa was founded, and it is now one of the world’s most successful brands. The geographic association with America vanished with the name change, allowing greater reach among the target demographic.
1992-2000
The palette brightened in 1992. The contour widened and turned blue, while the outside frame’s rounded corners straightened. This form of the logo is still used in some advertisements.
2000-2006
Developers changed the spacing between the letters and the angle of the letter “V” toward the end of the 20th century. In addition, light blue replaced the blue hue and yellow of the orange.
2006-2014
Even with the brand’s international success, company executives chose to rejuvenate it. The company offered a plethora of financial services. Thus, it looked incongruous that its logo featured just a credit card. In November 2003, specialists began developing a new trademark.
2014-2021
The corporation first strayed from its traditional colour scheme in 2014. They removed the gold, which was associated with the Californian hills, leaving just blue, which stood for the blue sky. The designers employed the gradient to diversify the logo.
2021-Present
Through Wieden+Kennedy, the banking company Visa unveiled its new look in 2021. Customers were informed about the latest idea through a commercial directed by Malik Hassan Said. A revised wordmark was the end product of the rebranding. Its creation was undertaken by the multinational studio Mucho.